In my prior travels in Latin America, I was always amazed at the
variety of shortwave receivers for sale in stores. True, these were
the old-style off-brand analog receivers with one or more shortwave
bands labeled SW1, SW2, etc. But, to go into a store and see twenty,
thirty, or more such sets was refreshing! Likewise, I was always
impressed that most boomboxes sold in Latin America had analog SW
bands on them. Better shortwave receivers by reputable manufacturers
such as Sony, Grundig, Panasonic, etc, were occasionally, but not
often, seen.
In Venezuela, almost every appliance or electronics store that I
visited had at least one shortwave radio offered for sale. However,
few had more than three (and all those stores were in San Cristobal).
But, while there is less variety than before, the available options
are better. I saw very few of the old-style analog receivers. Most
receivers for sale were modern multi-band bandspread analogs. Many of
these were off-brands, but not a few were brand name. I also came
across several brand-name (mostly Sony) digital radios.
Boomboxes are an exception to the above. Many, but not most, boomboxes
still have old-style analog SW bands on them. In the better-stocked
stores, up to half the models had SW bands. However, the fewer models
a store had, the smaller percentage of the models that had shortwave.
I visited several stores which had less than ten models for sale, none
with shortwave. I suspect those stores that are only carrying a few
models are most interested in cheaper models, so tend to avoid the
frills, such as shortwave bands, in choosing which models to sell.
In these appliance/electronic stores, smaller items are displayed in
glass showcases and medium-sized items on shelves behind the
showcases. Prices are usually clearly marked. With a few exceptions, I
found Venezuelan sales clerks to be less aggressive than elsewhere in
Latin America as I was able to browse freely without being asked what
I was looking for. In several stores in Merida and San Cristobal,
shortwave receivers were displayed in the front window. In one San
Cristobal store, a shortwave radio (a Phillips AE3205) was displayed
as the main item in one of the four window sections, with a prominent
sign. In most stores, shortwave receivers were not in the front
display windows. However, they were still usually prominently
displayed along with other radio, car stereos, etc.
If I were asked if I needed help or if I couldn't find any SW
receivers, I would ask if they had any. In some cases the store didn't
sell any, but usually I was taken directly to the shortwave sets,
which showed me the clerks at least knew what a shortwave receiver was
and where they were located. Considering the many small items in some
of these stores, that is no small feat. The most interesting case,
however, was in Merida at an up-scale electronics store. As soon as I
walked in, an older man seated behind a desk in the back, apparently
the manager, got up and came to ask me how he could help me. (At such
up-scale stores, obvious foreigners are often given special
treatment.) I asked about shortwave sets and he said they had none and
hadn't for a long time. He went back to his desk and I continued to
browse, coming across a nine-band Hitachi bandspread analog and an
old-style Aiwa analog.
While small bandspread analog receivers are image-prone and not
pleasant for hours of listening, they generally perform fine for
listening to major broadcasters and the bandspread technology is a
major improvement over the old-style analogs in finding stations. The
most common receiver for sale was a shirt-pocket sized eight-band
bandspread analog sold under several names including Suny, Sonivox,
and International. I suspect this might be the same set as a $20
portable sold at Woolworths that has been a topic of discussion
recently on the Internet shortwave discussion group. (Actually, it has
six shortwave meterbands plus AM and FM.)
Following is a city-by-city look at receiver availability in each
location I visited. As elsewhere in this study, prices are given in US
dollars, rounded off to the nearest dollar, or to the nearest two or
three dollars in the case of higher-priced items.
There were many appliance and electronic stores in Merida, but audio
equipment tended to be on the low-end, in terms of quality and price.
I suspect this is because many of the buyers there are college
students. Likewise, shortwave receivers in Merida were low-priced,
low-quality. The above mentioned eight-band receiver was in about half
of the shops, with prices ranging from $17 to $31. One store had the
set under two different names side by side for $17 and $22, while
another had two versions for $25 and $30 side by side. A paperback-
sized International receiver with ten bands (two additional
meterbands) was in several stores with prices ranging from $31 to $42.
I also saw several old-style analog receivers under the Aiwa name,
ranging from $18-$36. The only brand-name receivers I saw (these were
at different locations) were a Hitachi 9 band bandspread analog at a
rather expensive $108 and a Sony SW-30, which was marked $204, but the
aggressive saleman said I could have it for $174 if I paid in cash
rather than with a credit card. In addition to dedicated shortwave
receivers, there were a number of boomboxes with shortwave bands,
although mostly in more up-scale stores that didn't appear to market
towards the college student market.
The business district in Trujillo is not very large, so it was easy to
see all of it. Each of the four appliance/electronics stores had
exactly one shortwave receiver in stock. Surprisingly, considering the
rural atmosphere of this city, two of these were Sonys - an SW-10 at
$124 and a SW-22 at $162. The other two stores had the same old-style
Aiwa receiver with AM, FM, and SW 3-12 MHz for a rather high $48. None
of these stores had many boomboxes, and none of those had shortwave.
Although my Saturday afternoon wanderings in Valera took me through
most of the downtown business district, I did not see a single
appliance or electronics store, and therefore saw no shortwave sets
for sale in Valera. In Latin America, sometimes similar businesses are
clustered together and I just must have never walked down the right
street. Likewise, in my short visit to El Vigia, I only found two
appliance stores and neither had any shortwave receivers, including
boomboxes. However, I did not see most of the business district there.
Considering San Cristobal's place as a major commercial center and
nearby San Antonio's as a border trading town, not surprisingly they
had the best selection of shortwave receivers for sale. Appliance and
electronic stores in these two towns tended to be better stocked and
with better quality merchandise than elsewhere. Those stores in San
Cristobal were generally more up-scale in their merchandising, while
those in San Antonio reminded me somewhat of discount mass-
merchandisers in the US, although on a smaller level. In both towns, a
high proportion of the boomboxes had shortwave.
As to regular shortwave receivers, several stores in San Cristobal had
more than three sets available, and often these were brand-name
radios. For example, one very nice shop on Seventh Avenue (the main
business street) just two blocks from the plaza had five sets - the
digital readouts Sony SW-33 at $249, Sony SW-30 at $170, and Phillips
AE3625 at $134, plus a bandspread analog nine band Aiwa at $135 and an
old-style three band Aiwa at $50. Prices were not very consistent,
however. A nearby store had the SW-33 for $315, the SW-30 for $258,
and the analog SW-22 for $189. I saw the SW-33 and SW-30 for sale at a
few more places at prices in between these. Of course, the differences
in price may reflect how willing a store is to negotiate on the price.
Other sets seen included the Phillips AE3205 at several places for
around $65 and the Sony SW-15 for around $120. Finally, there was a
fair selection of off-brand bandspread analogs (especially the eight-
band one seen in Merida) and old-style analogs at similar prices to
Merida.
I was surprised at the variety of Sony receivers in San Cristobal, but
it appears that Sony has some official connections there. On a city
bus ride, I went past an official Sony authorized repair center. It
was a very nice looking building and with a large impressive sign with
the Sony logo, and it looked completely legitimate (and not like a
small repair shop stretching the truth).
I did not visit Caracas, but was interested to see a very nice
selection of Sony portables, including some upper end models like the
SW-1, in a showcase at a duty free shop in Maiquetia Airport. Prices
were not marked, however, and I didn't have time to stop and ask as I
was in a hurry to catch my flight.
However, although I made a point of bringing shortwave up in
conversations in taxis, stores, and other places I got to chat with
Venezuelans, aside from radio station personnel, I only met one person
who listened to shortwave. That one other person was a trombone player
in a local band who visited Radio Frontera for an interview while I
was there. Like the others, he said he listened for news, although not
as often as he wished because he worked nights in his job.
Of course, it is hard to call this a representative sample of
Venezuelan shortwave listeners when all but one are employed in the
radio profession. Certainly, they have a sort of professional interest
in broadcasting. But, those I asked knew of others not in radio who
listened to shortwave. And, it is positive that these stations have
someone who knows about shortwave and could find the VOA, BBC, etc. in
times of crisis to relay international news. This is obviously not
true of radio stations in the US! One possible factor in my not
meeting anyone who listens to shortwave except at radio stations is
that as a former Peace Corps volunteer, I travel rather simply and do
not go to places where one might meet local elites, such as at better
hotels and restaurants. On the other hand, I did get the chance to
chat with Venezuelan professionals several times while visiting
tourist attractions.
In almost every case, the Voice of America was mentioned first and
foremost as a favorite station. It is possible that my being an
American may have prejudiced people to say that, but there was
undoubtedly a genuine respect and interest in the Voice of America. In
Merida, every station I visited bragged that Hector Velasquez Mejies,
a Merideño now working for VOA Spanish, was once an announcer
at their station. Either he had a very unstable work history, or some
of those claims were not exactly truthful! The BBC, Radio Netherlands,
Deutsche Welle, and Radio Exterior de España were the only
other stations frequently cited by the people I spoke to. These five
stations have always been mentioned as favorites by Latin American
shortwave listeners I have talked to. Several people mentioned the
CARACOL domestic network from Colombia, which can be heard on either
shortwave or AM in Venezuela. One person each mentioned Radio France
and Radio Canada. Two stations that were commonly mentioned by
listeners I met in my previous travelers were not mentioned at all in
Venezuela. One was Radio Sweden, which is not surprisingly as they
dropped their Spanish broadcasts a few years ago. The other was Radio
Havana, which may represent some interesting political implications.
Here are a few specific examples of the people I spoke to. Announcer
Jorge Rodriguez of Radio Mundial Los Andes said he listens to the VOA
several times a week and has a lot of college friends who listen to
shortwave, too. However, he acknowledged that the number of people who
listen to shortwave has dropped a lot in the past several years. Edgar
Fabala, a journalism student and journalist at Ecos del Torbes, says
he listens regularly to the VOA when he's not overloaded with
classwork. Edgar knew of the VOA's plan to end all shortwave
broadcasting in Spanish in favor of satelite and said he found the
idea very strange and hard to understand.
Ivan Escobar, the head engineer for the Ecos del Torbes group, is an
Adventist and lamented that he can't get better reception of AWR Pan
America from Costa Rica, the only station he's interested in listening
to. His assistant, listens regularly to the VOA, Spanish National
Radio, and Deutsche Welle, mostly for news. However, neither knew many
others who listen to shortwave. Technician Domingo Tedesco of Globo FM
is a ham and has done a lot of SWLing, too. He is the only person I
spoke to who claimed there were a lot of SWLs in Venezuela. However,
he seemed to be speaking of numbers relative to amateur radio
operators. Like many others, Domingo listens a lot less than before
because of work. Announcer Jose Ramon at Radio Trujillo is another
regular news-oriented shortwave listener, especially to the VOA.
I met one bonafide DXer, Orlando Suarez of Ondas Panamericanas.
Orlando could recite frequencies and names of dozens of Latin American
tropical band stations, going back to the early 1970s. He also
mentioned listening to a number of lesser international broadcasters,
which are not mentioned above as I suspect he is not a regular
listener of any of them.
Orlando is from a small town in the Tovar region of southern Merida
state, and the most interesting thing he told me is that shortwave
listening is rather common in the smaller towns in this area. He said
that back in his hometown and other nearby towns, nearly everybody has
a shortwave receiver and many listen to foreign stations, which is how
he got interested in DXing. He even told me a story of how three
little "mom & pop" stores had an informal contest for a while in
which they tried to outdo one another in seeing who could decorate
their store with the most souvenirs (stickers, pennants, etc) from
international broadcasters. Orlando insisted that listening to
international shortwave is still common in his remote home region
because there is so little else to do. It would have been interesting
to check this area out for myself, but unfortunately I was near the
end of my trip and didn't have the time. However, in my travels I have
always found more shortwave listeners in remote or somewhat remote
small towns and cities than in the larger cities or less remote areas.
And, I know that shortwave listening was very common in Santa Barbara,
Honduras, where I lived from 1982-84.
In sum, shortwave listening in Latin America has not been at the same
level as Africa, Asia, or Eastern Europe for decades, if it ever was.
Nevertheless, in the recent past there was still a significant
audience in Latin America. It is clear, however, that in Venezuela
shortwave listening is rapidly declining to what it is in the United
States - the realm of a small devoted internationally-minded audience
(plus a few DXers). There may be pockets of broader shortwave
listening in more remote areas, such as the Tovar area, but even those
will likely disappear as modern media moves in. Although I have only
looked at one region of Venezuela, I am sure that the data can be
extrapolated to the rest of the country and, indeed, much of the rest
of Latin America. The only positive factor here is that the limited
audience that remains appears to be a highly influential one - radio
station staff in the case of my research.
This article is copyright 1995 by Don Moore. It may not be
printed in any publication without written permission. Permission is
granted for all interested readers to share and pass on the ASCII
text file of this article or to print it out for personal use. In
such case, your comments on the article would be appreciated.
This website is maintained by Don Moore,
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INTERNATIONAL BROADCAST LISTENING
RECEIVER AVAILABILITY
In Andean Venezuela, there are no large department stores like Sears
or Wal-mart and merchandise is sold is smaller specialty stores.
Radios are mostly sold in appliance stores that, as the name suggests,
sell all sorts of household items ranging from stoves and
refrigerators to blenders, videocassette recorders, and televisions.
Some appliance stores focus more narrowly on only audio and video
equipment. In a few cases such audio-video stores also sell CDs and
cassettes, but rarely. SHORTWAVE LISTENING IN VENEZUELA
At almost every radio station I visited, I met at least one person and
sometimes more than one who listens to or has listened to shortwave.
When someone was not currently active, the reason given was always
that they were now too busy with work and/or studies and hoped to get
back to it eventually. In every single instance, when I asked people
why they (had) listened to shortwave, they immediately said for news
coverage. Each person was interested in international news not
necessarily available on Venezuelan domestic media and for other
perspectives on the news. A few mentioned different types of music and
one mentioned the Spanish language version of Happy Station on Radio
Netherlands, but only after talking about news coverage. The term news
here includes not only actual newscasts, but also news and information
magazine type programs.
Association of North American Radio Clubs
DXer of the Year for 1995.