Why did the immigrants come? As in North America, this was a land
of opportunity. Beef and grain exports from the Argentine pampas
to Europe had created a strong economy. But with one million
square miles of area (the world's 8th largest country) there was
still land to settle, and there were growing industrial
metropolises such as Rosario, Cordoba, and, of course Buenos
Aires. Argentina was (and is) an educated nation. Since the
1880s, the literacy rate has been 90% or more, for years better
than many European countries. Argentina was democratic with
regular elections. As in North America, all these factors spelled
prosperity, and in the 1930s Argentina's GNP was on level with
Western Europe. Buenos Aires was even the third city in the world
to build a subway, after London and Boston!
Argentine broadcasting began with a group of young entrepreneurs
and the Sociedad Radio Argentina in downtown Buenos Aires' Teatro
Coliseo on August 27, 1920, nearly ten weeks before KDKA. An
empty room housed the homemade equipment, and the antenna was
simply a wire strung between the theater and a nearby house. At
precisely 9 p.m., the transmitters were turned on, and after a
short announcement the station commenced with a live performance
of Richard Wagner's opera Parsifal from the theater below.
Only about 20 families in Buenos Aires were known to have
receivers, so the audience couldn't have been that great, but the
next day a local newspaper commented that anyone hearing the
broadcast would have thought "those divine notes had come down
from heaven." Radio Argentina continued nightly broadcasts of
live theater fare, eventually expanding the schedule and moving
into recorded programming as well.
Why isn't Radio Argentina considered to be the world's first
radio station? Like KDKA, Radio Argentina went on the air solely
to broadcast entertainment programs to the general public and
maintained a daily schedule from day one. While there are other
stations that claim to predate KDKA, those either had very
irregular schedules or were amateur or utility stations that did
entertainment broadcasting on the side. The lack of recognition
for Radio Argentina is probably in part because Latin America is
so often ignored in U.S. and European history books and part
because Radio Argentina wasn't licensed. While KDKA obtained a
license from the U.S. government before going on the air, the
Argentine government didn't have any licensing procedures until
1923, when Radio Argentina was granted the fist license on
November 19. Does Radio Argentina deserve a share of KDKA's
glory? It depends on how important that piece of paper is.
Radio Argentina had the Argentine airwaves to itself until the
1922 opening of Radio Cultura, which claims to be the first
station in the world to air commercial advertising (although the
author hasn't found any specific support for this). Other
stations quickly followed, and by 1925 there were a dozen in
Buenos Aires and ten more in interior cities. Broadcasting
continued to grow and the 1930s were a golden age of quality live
entertainment on Argentine radio, as three networks developed,
headed by Radio El Mundo, Radio Splendid, and Radio Belgrano.
Latin America has had more than its share of military
dictatorships, but until this point, rarely had there been more
than haphazard light censorship of the press. But the colonels
planned to turn Argentina's media into a propaganda machine, as
had been done in Germany, Italy, and Spain. Ten days after the
coup, the government announced that all radio broadcasts had to
be scripted in advance and passed by a government censor. No
deviation from scripts or impromtu broadcasting would be
permitted. Furthermore, stations were forbidden to relay
shortwave newscasts from the US, Canada, and Britain and forced
to relay those from the Axis powers. On the other hand, the junta
gave Argentine culture a boost by mandating that all stations
carry a minimum percentage of Argentine music. That the junta was
serious was seen just a few days later when Luis Sandrini, a
popular comedian on Radio Belgrano, deviated from a script and
joked that President Ramirez's initials PPR stood for
"presidente por un rato", or "president for a short
while." Hours later, Sandrini was on a plane heading to exile
in Mexico.
The colonels consolidated their power and divided their
responsibilities and in October one of the group, Juan Peron, was
appointed to head the National Labor Department, an unimportant
position where he was expected to wither away, leaving more power
for the others. Peron, however, had other plans. When urban
industrialization had come to Argentina, the Argentine workers
found themselves powerless and taken advantage of as in North
America and Europe. But labor unions and government regulations
had never gained enough force to better the lives of Argentina's
working class. Peron saw opportunity here and put together a
revolutionary program of social benefits for Argentina's urban
workers, including paid vacations, pensions, child labor laws,
and accident compensation. On December 2, 1943 he spoke on
national radio, outlining his plans and promising a better
Argentina. Radio had never seriously been used for political
purposes in Argentina before, but Peron's dynamic speaking
ability and his golden promises created an immediate power base
for him.
At least one of Peron's new fans was not a poor factory worker,
but one of the country's most popular entertainers, Evita Duarte.
Born to a poor provincial family, Evita ran away to Buenos Aires
at the age of thirteen to become an actress. Although just 20
years old, by 1939 she was the co-director of Argentina's leading
radionovela (soap opera) production company, producing dramas for
Radio El Mundo and Radio Belgrano. A few months after Peron's
speech she arranged to meet him "accidentally" while he was
inspecting damage in a provincial earthquake. They left the quake
arm-and-arm and moved in together soon after that, creating quite
a scandal among the upper crust, but admiration among working
class soap opera fans. While Evita may have used sex appeal to
snag Peron, she had a sharp mind for politics and knew how to use
power. Together, she and Peron would become unstoppable.
But, as Peron's popularity grew, the other colonels grew uneasy
and in October, 1945 quietly arrested Peron and jailed him on a
remote island. But the macho officers hadn't bothered with Evita.
After all, what could a woman do?
On October 17, Evita proved that she could be just as dynamic a
political orator as Peron. In a fiery speech on Radio Belgrano,
she reminded the factory workers of everything that Peron had
done for them and called for their help in freeing Peron and
making him president. Hours later as 200,000 workers converged on
the presidential palace, the junta announced that Peron would be
released and that presidential elections would be held in
February, 1946. Peron's most vocal opponents on the junta
resigned, and those remaining joined his bandwagon. Of course it
wouldn't do for a presidential candidate to be living in sin, so
Eva and Juan were married a few weeks later.
Peron had no intention of losing the election, and opposition
candidates found themselves banned from buying advertising on
radios or billboards and from renting halls for rallies. The U.S.
embassy tried to throw some covert support to Peron's opponents,
but this was exposed and backfired, winning more voters for
Peron. Still, Peron squeaked by with just 54%.
Peron followed through on his promises to the workers, and this
combined with a strong market for Argentine goods in devasted
postwar Europe kept Peron popular. But, it was obvious to any
observer that the Fascism that had just been defeated in Italy
and Germany had taken root in Argentina. And unlike the junta
before him, Peron would not be content to simply intimidate the
media. Starting with Radio Belgrano, the licenses of various
stations and networks were declared to be expired, and ownership
passed to Peron's cronies. In short order the radio industry,
while nominally independent of the government, was for all
purposes its propaganda mouthpiece.
Together, Eva and Juan Peron were a glamorous couple, the symbol
of the new Argentina that Peron had promised. Evita even made the
cover of Time magazine. Peron continued to use live radio
speeches and film clips shown in theaters to whip his followers
into a frenzy. Eva's abilities as a political speaker and
organizer were equal to Peron's and with her radio background,
Eva kept a close eye on the entertainment media and any actors,
actresses, writers, or others who dared to criticize the
government were exiled or jailed.
Early in April, 1949, Peron's government announced that a
"Voice of Argentina" would soon take to the airwaves.
Broadcasts were to begin on May 1, International Labor Day, but
Peron couldn't wait. On April 11, he and Evita opened the station
themselves with live speeches. The station's purpose, Peron said,
was "to report honestly the results of our hard battle for a
better country and for a humanity closer to its essential duties,
(and the station would) arrive with legitmate accent, direct,
speaking to others as if we were speaking among ourselves."
The initial schedule consisted of broadcasts in Spanish, English,
Portuguese, Italian, and French, including seven hours to Brazil,
four to the USA, and two to England, daily. The station made
enough of an impact that it was even featured in several New
York Times articles. But, despite promises of being unbiased,
it was a propaganda machine, pure and simple.
When it seemed as if Peron and Evita would go on forever,
everything came to a crashing halt. In 1951 Evita became ill with
uterine cancer and died in July, 1952. One half of the team was
gone, and Peron lost spirit and direction. Meanwhile, rebuilding
in Europe meant less demand for Argentine goods and a slumping
economy. In 1955, civilian riots and a military uprising forced
Peron into exile in Spain. For the next 38 years, Argentina
alternated between repressive military dictatorships and
ineffective civilian governments. Peron was allowed to return to
Argentina in the 1970s, and was promplty relected president. But
he was nearly eighty and did very little before dying in office a
few months later.
The next period of dictatorship was the most repressive of all as
thousands of government opponents were kidnapped, tortured, and
murdered. Exiled former propagandists from German Nazi radio were
even placed in charge of programming at government stations.
Then, in a desperate attempt to regain popular support, the
dictators launched the disastrous Falklands/Malvinas War with
Great Britain. Embarassed by the loss, the military was forced to
return to the barracks, and civilian government returned in 1983.
But from 1943 to 1983, world economic developments and government
mismanagement caused Argentina to slip to the verge of Third
World status. As Argentines put it, "We don't know if we're
the poorest of the rich, or the richest of the poor." But
miraculously, democracy has once again taken hold in Argentina
and the economy is stronger than it has been in decades.
Argentina seems ready for another golden age.
The heart of Radio Nacional and RAE is the central control room
from which the several program services, either live or on tape,
are sent out to the transmitters. The equipment is very old, some
of it dating back to Peron's time. "Welcome to radio's
prehistory," one technician joked. Outside the window, the
base of Radio Nacional's FM tower fills what had once been a
small enclosed garden behind the house.
The external service is housed in one mid-sized room filled with
tables and chairs and a file drawer for each language department.
Postcards and maps sent by listeners cover the walls, and scripts
and listeners' letters clutter the tables. With the entire staff
working in one room, it can be a very busy place with discussions
in several languages at the same time. Like many smaller
international services, the announcers have little opportunity
for creativity here. The news and most programming is scripted in
Spanish in the central Radio Nacional office and then sent to the
language sections to be translated before going on the air. Even
the music selections are picked in advance. Of course it is
difficult to translate and still maintain the style and flow of
the original script, which is why many international
broadcasters, such as RAE, sound a bit stiff and artificial.
Occasionally the English section sometimes fudges a bit on
translating certain news items and reads the related article out
of daily English language Buenos Aires Herald instead. The only
chance the announcers have to create their own programming is
during the mailbag features, since each language section reads
and answers its own mail.
We met several of the staff members, including Tony Middleton,
the current director of the English section. Tony is an Argentine
of British parentage who has worked at RAE since 1980. On the
side he does bit parts in Argentine movies and acts in local TV
commercials. In 1985, he had a small part in Argentina's Academy
Award winning La Historia Oficial. Tony invited us to sit
in on the live broadcast to Europe at 1800. Yes, live. The
English broadcast goes out live to Europe and is recorded for
later repeat to North America. The RAE studio, where all external
programs are recorded, is actually an unconnected room opening on
to a balcony overlooking the central patio and its huge antenna.
To enter the studio, one has to walk through the adjacent control
room, out onto the patio, and then into the studio. The room is
large, and the table, chairs, and microphone for the announcers
only takes up one side of it. Along another wall is an old sofa
and easy chair - perfect places for guests to sit.
All told, the old mansion is a perfect location for RAE and Radio
Nacional. Its decaying grandeur symbolizes Argentina's past
greatness, but looking around at the mansion's wonders, one can't
help but see possibilities. Just maybe, the best is yet to come.
Tuning in RAE's external service is, of course, the best way to
hear Argentina. Check MT's Shortwave Guide for the latest English
schedule. In addition, Radio Nacional's domestic service is often
heard on 6060 kHz around 0900 UTC, as can the provincial station
Radio Nacional Mendoza on 6180, which is usually parallel. As
Argentina is in the southern hemisphere, these stations are
easier to hear in the (North American) summer than in the winter.
The only other Argentine station heard in North America recently
small Radio Malargue 6160.6 kHz, where it sometimes manages to
squeeze by the Canadian stations on 6160 around 1000 UTC.
Finally, some Argentine stations, such as Radio Rivadavia and
Radio Continental can sometimes be heard on USB on out-of-band
frequencies, usually with sports programming. These are special
relays for Argentine military forces in Tierra del Fuego and
Antartica.
But, more shortwave from Argentina may be on the way. Several of
Argentina's major private stations - Radio El Mundo, Radio
Splendid, and Radio Belgrano - used shortwave for decades until
the military government prohibited private shortwave broadcasting
in the early 1980s. The civilian government has lifted the ban
and Radio Belgrano and Radio El Mundo are reportedly planning a
return to shortwave.
1996 Addendum: The comments on hearing Argentina remain
accurate.
2004 Addendum: Radio Malargue is no longer on shortwave to my
knowledge. The external service and Radio Nacional on 6060 continue to
be heard widely.
This website is maintained by Don Moore,
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RADIO WITH A PAST IN ARGENTINA
By Don Moore
WORLD'S FIRST STATION?
Argentine professors and inventors began experimenting with radio
shortly after Marconi's first successes were announced and ship-
to-shore, amateur radio, and similar services developed quickly.
And although here in the US we lie snug in our claim that
Pittsburgh's KDKA was the world's first broadcasting station,
Argentina has a different tale to tell. POLITICS STEPS IN
The complete freedom that Argentine broadcasting enjoyed in its
early years changed in 1943. For years an Argentine Fascist
movement had been building in the military among admirers of
Hitler, Mussolini, and Franco. Many officers felt that Argentina,
too, could be a stronger nation with a totalitarian military
government guiding the way. On June 4, 1943 a key group of
colonels acted by seizing all media facilities and other key
points in Buenos Aires. General Pedro P. Ramirez was named the
new president, but the real power was in the hands of the
colonels' junta. PERON TO THE WORLD
While similar governments in Spain and Portugal kept their
politics to themselves and became Western allies in the fight
against Communism, Peron's flamboyant style and eagerness to
export his politics made him an international political wildcard.
And, what better way is there to export politics than via
international broadcasting on shortwave? A VISIT TO RAE
Although the governments after Peron didn't have the interest in
international propaganda that he had, the external service has
continued, attached to the Radio Nacional domestic network. A few
years ago, my wife and I were in Buenos Aires and visited Radio
Nacional and RAE (Radiodiffusion Argentina al Exterior), as the
foreign service is now known. They are located about a mile from
downtown Buenos Aires in a huge old mansion, complete with
chandeliers, ornate woodwork, and painted ceilings, that had been
donated to the government. Unfortunately, the antique grace of
the building is decaying, and Radio Nacional can't afford the
twenty servants that the previous owners had to keep the house
going! HEARING ARGENTINA
(This was a sidebox to the main article.)
Association of North American Radio Clubs
DXer of the Year for 1995.